Ribelles Lawyers is the brand of a firm that combines a deep-rooted legal tradition based on the values of dedication, commitment and ethics. Modernity, specialization, efficiency, dynamism and international vision, in a society changing due to globalization and new technologies.
In this context, the brand requires a modernization and adapts a new visual language. Because, the logo is the strategic differentiating factor, the largest intangible business. But, not only as a determining commercial tool, but as an internal identification value, as an emblem of a project, a symbol of commitment for which workers feel pride in belonging.
The symbol is represented by a singular geometric figure. A symmetrical, simple and blunt form, which symbolize balance, agreement, conciliation, the convergence of rights and duties, the confluence of expectations and reality. The 2 part of a litigation in harmony.
Formally, it is a simple and therefore easily recognizable figure, with a symmetrical style that adds balance and diagonals that radiate dynamism. Combining the functionality of a wedge, the packaging of a shield that is expressed in isolation in a blunt way.
The logotype Ribelles Lawyers is created with two fonts, which have been completely drawn and customized to offer a sober style. Of straight stick, without auction and rounded body. Typography describes a geometric, modern, fresh and elegant game. An avant-garde character.
The combination of the stroke of both fonts; thick, forceful and fine, elegant, visually contrast to attract attention, facilitating readability and make up a balanced and full-bodied ensemble.
Corporate colors are an essential code in brand recognition. The Pantone 7537C, Pantone 411C and Pantone 2975C, abound in the same characteristics of sobriety, elegance, freshness, modernity and create a very attractive visual contrast. They add three-dimensionality, and create an association with nature and the environment. They breathe elegance, a warm, harmonious style and with a lot of personality.
